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Figure

General-purpose humanoid robots for work and the home

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Visit site (opens figure.ai in a new tab)Use this style

The style

A quiet, cinematic product language. Full-bleed, mostly monochrome photography does the talking; type is small, light and set in capitals, with a wide technical display face for headlines and a neutral grotesk for reading. Actions are slim pills in near-black, outlined white over imagery, or a single soft periwinkle.

Colours

  • Brand#8579f2
  • Buttons#0f0f0f
  • Background#fefdfb
  • Text#0c0c0c

Click a colour to copy it.

Fonts

Space Grotesk

For headings

Inter

For everything else

Free fonts that look like Figure’s own, so you can use them anywhere.

Buttons

Get startedContinueCancel

46–48px pills with 14px labels: #0C0C0C with white text, a 1px white outline over imagery, or #797AF2 with a near-black label.

Use this style in your project

Pick the way that suits you. The first one needs no design or coding knowledge.

With an AI tool

Your AI tool builds the page for you, in Figure’s style.

2. Open it in

For developers

Ready-made CSS variables, a Tailwind theme and design tokens, with light and dark modes.

See the code

Make it your own

Change the colours, fonts and shapes, and see the result straight away before you use it.

Customise

Files

The code, ready to copy

Every file says where the style came from.

tokens.css — Colours, fonts and sizes as CSS variables, with light and dark modes.

/* Machine Hush — design tokens generated by Markdown */
/* Derived from an analysis of figure.ai; how different from the source: a little different (30/100). */
/* Inspired by, not a copy of, the source. Adapt before commercial use; no logos, imagery, copy or proprietary fonts are included. */

:root {
  color-scheme: light;
  --color-background: #fefdfb;
  --color-surface: #f6f6ef;
  --color-surface-muted: #f2f1ef;
  --color-text: #0c0c0c;
  --color-text-muted: #686867;
  --color-border: #dcdbda;
  --color-primary: #0f0f0f;
  --color-on-primary: #ffffff;
  --color-brand: #8579f2;
  --color-on-brand: #0c0c0c;
  --color-accent: #4c9e76;
  --color-success: #2f7e54;
  --color-warning: #9c691c;
  --color-danger: #a3443e;
  --font-display: "Space Grotesk", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-mono: "JetBrains Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;
  --text-display: 3.25rem;
  --text-display-line-height: 1.1;
  --text-display-weight: 400;
  --text-display-tracking: -0.009em;
  --text-h1: 2.5625rem;
  --text-h1-line-height: 1.13;
  --text-h1-weight: 400;
  --text-h1-tracking: -0.007em;
  --text-h2: 2.0625rem;
  --text-h2-line-height: 1.16;
  --text-h2-weight: 400;
  --text-h2-tracking: -0.005em;
  --text-h3: 1.625rem;
  --text-h3-line-height: 1.22;
  --text-h3-weight: 400;
  --text-h3-tracking: -0.003em;
  --text-lead: 1.25rem;
  --text-lead-line-height: 1.5;
  --text-lead-weight: 400;
  --text-lead-tracking: -0.005em;
  --text-body: 1rem;
  --text-body-line-height: 1.6;
  --text-body-weight: 400;
  --text-body-tracking: 0em;
  --text-small: 0.8125rem;
  --text-small-line-height: 1.5;
  --text-small-weight: 400;
  --text-small-tracking: 0.005em;
  --text-caption: 0.6875rem;
  --text-caption-line-height: 1.4;
  --text-caption-weight: 400;
  --text-caption-tracking: 0.01em;
  --text-label: 0.8125rem;
  --text-label-line-height: 1.3;
  --text-label-weight: 600;
  --text-label-tracking: 0.08em;
  --text-code: 0.875rem;
  --text-code-line-height: 1.55;
  --text-code-weight: 400;
  --text-code-tracking: 0em;
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-5: 32px;
  --space-6: 40px;
  --space-7: 64px;
  --space-8: 80px;
  --space-9: 120px;
  --space-10: 160px;
  --radius-none: 0px;
  --radius-sm: 5px;
  --radius-md: 10px;
  --radius-lg: 15px;
  --radius-xl: 25px;
  --radius-full: 9999px;
  --border-width: 1px;
  --shadow-sm: none;
  --shadow-md: none;
  --shadow-lg: none;
  --duration-fast: 190ms;
  --duration-base: 320ms;
  --duration-slow: 550ms;
  --ease-standard: ease-in-out;
  --ease-enter: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-exit: cubic-bezier(0.7, 0, 0.84, 0);
  --container: 1200px;
  --gutter: 24px;
  --button-radius: 9999px;
  --button-padding: 14px 32px;
  --input-radius: 10px;
  --input-height: 48px;
  --card-radius: 12px;
  --card-padding: 24px;
  --badge-radius: 9999px;
}

@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    color-scheme: dark;
    --color-background: #161410;
    --color-surface: #22201c;
    --color-surface-muted: #272521;
    --color-text: #f0eeea;
    --color-text-muted: #9d9b97;
    --color-border: #42403c;
    --color-primary: #9e9e9e;
    --color-on-primary: #141210;
    --color-brand: #8579f2;
    --color-on-brand: #141210;
    --color-accent: #6eb995;
    --color-success: #72ca9b;
    --color-warning: #e0a752;
    --color-danger: #cd7f7a;
  }
}

[data-theme="dark"] {
  color-scheme: dark;
  --color-background: #161410;
  --color-surface: #22201c;
  --color-surface-muted: #272521;
  --color-text: #f0eeea;
  --color-text-muted: #9d9b97;
  --color-border: #42403c;
  --color-primary: #9e9e9e;
  --color-on-primary: #141210;
  --color-brand: #8579f2;
  --color-on-brand: #141210;
  --color-accent: #6eb995;
  --color-success: #72ca9b;
  --color-warning: #e0a752;
  --color-danger: #cd7f7a;
}

@media (prefers-reduced-motion: reduce) {
  :root { --duration-fast: 0ms; --duration-base: 0ms; --duration-slow: 0ms; }
}
See every detail

Buttons

Inputs

Badges

New ActivePendingOverdue

Project

Quarterly field notes

Draft

A card groups one idea: a title, one line of support and a clear next step.

Updated 2h agoOpen project

Weekly digest is ready

Three new comments and one approval.

npm i @brandless/ui

01

Colour

Semantic roles for light mode. Contrast is checked against WCAG AA as you edit.

  • Background

  • Surface

  • Surface muted

  • AA 19.2:1

    Text

  • AA 5.5:1

    Text muted

  • Border

  • AA 18.9:1

    Primary

  • AA 19.2:1

    On primary

  • Brand

  • AA 5.6:1

    On brand

  • AA 3.2:1

    Accent

  • AA 4.9:1

    Success

  • AA 4.6:1

    Warning

  • AA 6.0:1

    Danger

02

Typography

Base 16px on a 1.268 modular scale. Only open-licence fonts are recommended.

display

Space Grotesk

Open alternative to PP Neue Machina

body

Inter

Open alternative to Neue Haas Grotesk Text

mono

JetBrains Mono

Suggested
  • display · 52px / 1.1 · 400 · -0.009em

    The quiet grammar of form

  • h1 · 41px / 1.13 · 400 · -0.007em

    The quiet grammar of form

  • h2 · 33px / 1.16 · 400 · -0.005em

    The quiet grammar of form

  • h3 · 26px / 1.22 · 400 · -0.003em

    The quiet grammar of form

  • lead · 20px / 1.5 · 400 · -0.005em

    Readable text sets the pace of an interface.

  • body · 16px / 1.6 · 400 · 0em

    Readable text sets the pace of an interface.

  • small · 13px / 1.5 · 400 · 0.005em

    Readable text sets the pace of an interface.

  • caption · 11px / 1.4 · 400 · 0.01em

    Readable text sets the pace of an interface.

  • label · 13px / 1.3 · 600 · 0.08em

    Readable text sets the pace of an interface.

  • code · 14px / 1.55 · 400 · 0em

    const tokens = await load();

03

Spacing

A 8px base unit. Use the scale for padding, gaps and section rhythm.

  • 4px
  • 8px
  • 12px
  • 16px
  • 32px
  • 40px
  • 64px
  • 80px
  • 120px
  • 160px

04

Shape & surface

Flat, paper-like planes separated by fine rules instead of elevation.

Radii

  • none

    0px

  • sm

    5px

  • md

    10px

  • lg

    15px

  • xl

    25px

  • full

    pill

Shadows & borders

shadow-sm

none

shadow-md

none

shadow-lg

none

Borders: 1px hairline · Surfaces: paper

06

Layout

1200px container · 12 columns · 24px gutters

Patterns

  • Wide single-column hero with generous vertical rhythm between sections.
  • Twelve-column grid; content blocks usually span 4, 6 or 8 columns.
  • Contained sections with consistent side gutters.
  • Reading text limited to roughly 65–72 characters per line.

Responsive principles

  • Below md, grids collapse to a single column and side gutters drop to 16px.
  • Type steps above h2 scale down one step on small screens.
  • Navigation collapses to a disclosure menu below lg.
  • Touch targets stay at least 44×44px on every breakpoint.

07

Motion

Durations and easing curves. Previews respect your reduced-motion setting.

  • fast
    190ms
  • base
    320ms
  • slow
    550ms
  • ease-standard

  • ease-enter

  • ease-exit

Principles

  • Motion is measured and calm, easing into place rather than snapping.
  • Animate opacity and transform only; avoid animating layout.
  • Respect prefers-reduced-motion by replacing movement with instant state changes or fades.

Figure, its logo and trademarks belong to their owner and are shown only to say where this style comes from. This is our own study of their public website — not made or endorsed by Figure. Use your own words and images.

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    Vercel

    A cloud platform for building and shipping websites

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    Linear

    Plan and build products with your team and AI agents

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    Base logo

    Base

    An open, low-cost network for building apps onchain