Vercel

A cloud platform for building and shipping websites

The style

A near-monochrome, engineering-first language. A soft off-white canvas, near-black ink and one open-source sans family (Geist) set large and extremely tight. Black and white pill buttons carry every action, cards sit on hairline rings instead of shadows, and a single bright blue is kept for links. Nothing decorates — contrast, spacing and type do all the work.

Colours

Brand#171717
Buttons#1a1a1a
Highlight#0051f3
Background#faf9f7
Text#171717

Click a colour to copy it.

Fonts

Geist

For headings

Geist

For everything else

Buttons

Get startedContinueCancel

40px pill buttons with a 500-weight label. Black for the main action, white with a hairline ring for the second.

Use this style in your project

Pick the way that suits you. The first one needs no design or coding knowledge.

With an AI tool

Your AI tool builds the page for you, in Vercel’s style.

1. What are you making? (optional)

2. Open it in

For developers

Ready-made CSS variables, a Tailwind theme and design tokens, with light and dark modes.

See the code

Make it your own

Change the colours, fonts and shapes, and see the result straight away before you use it.

Customise

Files

The code, ready to copy

Every file says where the style came from.

tokens.css — Colours, fonts and sizes as CSS variables, with light and dark modes.

/* Bare Contrast — design tokens generated by Markdown */
/* Derived from an analysis of vercel.com; how different from the source: a little different (30/100). */
/* Inspired by, not a copy of, the source. Adapt before commercial use; no logos, imagery, copy or proprietary fonts are included. */

:root {
  color-scheme: light;
  --color-background: #faf9f7;
  --color-surface: #ffffff;
  --color-surface-muted: #efeeec;
  --color-text: #171717;
  --color-text-muted: #6d6d6c;
  --color-border: #ebebeb;
  --color-primary: #1a1a1a;
  --color-on-primary: #ffffff;
  --color-brand: #171717;
  --color-on-brand: #ffffff;
  --color-accent: #0051f3;
  --color-success: #2f7e54;
  --color-warning: #93631a;
  --color-danger: #a3443e;
  --font-display: "Geist", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-body: "Geist", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-mono: "Geist Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;
  --text-display: 4.3125rem;
  --text-display-line-height: 1;
  --text-display-weight: 500;
  --text-display-tracking: -0.052em;
  --text-h1: 3.1875rem;
  --text-h1-line-height: 1.03;
  --text-h1-weight: 500;
  --text-h1-tracking: -0.042em;
  --text-h2: 2.375rem;
  --text-h2-line-height: 1.06;
  --text-h2-weight: 500;
  --text-h2-tracking: -0.031em;
  --text-h3: 1.8125rem;
  --text-h3-line-height: 1.15;
  --text-h3-weight: 500;
  --text-h3-tracking: -0.021em;
  --text-lead: 1.3125rem;
  --text-lead-line-height: 1.5;
  --text-lead-weight: 400;
  --text-lead-tracking: -0.005em;
  --text-body: 1rem;
  --text-body-line-height: 1.6;
  --text-body-weight: 400;
  --text-body-tracking: 0em;
  --text-small: 0.75rem;
  --text-small-line-height: 1.5;
  --text-small-weight: 400;
  --text-small-tracking: 0.005em;
  --text-caption: 0.6875rem;
  --text-caption-line-height: 1.4;
  --text-caption-weight: 400;
  --text-caption-tracking: 0.01em;
  --text-label: 0.8125rem;
  --text-label-line-height: 1.3;
  --text-label-weight: 600;
  --text-label-tracking: 0.01em;
  --text-code: 0.875rem;
  --text-code-line-height: 1.55;
  --text-code-weight: 400;
  --text-code-tracking: 0em;
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-5: 24px;
  --space-6: 32px;
  --space-7: 48px;
  --space-8: 64px;
  --space-9: 96px;
  --space-10: 128px;
  --radius-none: 0px;
  --radius-sm: 4px;
  --radius-md: 8px;
  --radius-lg: 12px;
  --radius-xl: 20px;
  --radius-full: 9999px;
  --border-width: 1px;
  --shadow-sm: 0 1px 0 rgb(0 0 0 / 0.08);
  --shadow-md: 0 0 0 1px rgb(0 0 0 / 0.06), 0 2px 4px rgb(0 0 0 / 0.08);
  --shadow-lg: 0 0 0 1px rgb(0 0 0 / 0.06), 0 10px 24px -6px rgb(0 0 0 / 0.2);
  --duration-fast: 100ms;
  --duration-base: 160ms;
  --duration-slow: 270ms;
  --ease-standard: cubic-bezier(0.4, 0, 0.2, 1);
  --ease-enter: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-exit: cubic-bezier(0.7, 0, 0.84, 0);
  --container: 1424px;
  --gutter: 24px;
  --button-radius: 9999px;
  --button-padding: 10px 16px;
  --input-radius: 6px;
  --input-height: 40px;
  --card-radius: 8px;
  --card-padding: 24px;
  --badge-radius: 9999px;
}

@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    color-scheme: dark;
    --color-background: #161410;
    --color-surface: #22201c;
    --color-surface-muted: #272521;
    --color-text: #f0eeea;
    --color-text-muted: #9d9b97;
    --color-border: #42403c;
    --color-primary: #9e9e9e;
    --color-on-primary: #141210;
    --color-brand: #171717;
    --color-on-brand: #ffffff;
    --color-accent: #3176ff;
    --color-success: #72ca9b;
    --color-warning: #e0a752;
    --color-danger: #cd7f7a;
  }
}

[data-theme="dark"] {
  color-scheme: dark;
  --color-background: #161410;
  --color-surface: #22201c;
  --color-surface-muted: #272521;
  --color-text: #f0eeea;
  --color-text-muted: #9d9b97;
  --color-border: #42403c;
  --color-primary: #9e9e9e;
  --color-on-primary: #141210;
  --color-brand: #171717;
  --color-on-brand: #ffffff;
  --color-accent: #3176ff;
  --color-success: #72ca9b;
  --color-warning: #e0a752;
  --color-danger: #cd7f7a;
}

@media (prefers-reduced-motion: reduce) {
  :root { --duration-fast: 0ms; --duration-base: 0ms; --duration-slow: 0ms; }
}

See every detail

Buttons

Inputs

Email address

Badges

New ActivePendingOverdue

Project

Quarterly field notes

Draft

A card groups one idea: a title, one line of support and a clear next step.

Updated 2h agoOpen project

Weekly digest is ready

Three new comments and one approval.

npm i @brandless/ui

Colour

Semantic roles for light mode. Contrast is checked against WCAG AA as you edit.

Background
Surface
Surface muted
AA 17.0:1
Text
AA 4.9:1
Text muted
Border
AA 16.5:1
Primary
AA 17.4:1
On primary
Brand
AA 17.9:1
On brand
AA 5.7:1
Accent
AA 4.7:1
Success
AA 4.9:1
Warning
AA 5.8:1
Danger

Typography

Base 16px on a 1.338 modular scale. Only open-licence fonts are recommended.

display

Geist

Detected · open licence

body

Geist

Detected · open licence

mono

Ag
Geist Mono

Detected · open licence

display · 69px / 1 · 500 · -0.052em
The quiet grammar of form
h1 · 51px / 1.03 · 500 · -0.042em
The quiet grammar of form
h2 · 38px / 1.06 · 500 · -0.031em
The quiet grammar of form
h3 · 29px / 1.15 · 500 · -0.021em
The quiet grammar of form
lead · 21px / 1.5 · 400 · -0.005em
Readable text sets the pace of an interface.
body · 16px / 1.6 · 400 · 0em
Readable text sets the pace of an interface.
small · 12px / 1.5 · 400 · 0.005em
Readable text sets the pace of an interface.
caption · 11px / 1.4 · 400 · 0.01em
Readable text sets the pace of an interface.
label · 13px / 1.3 · 600 · 0.01em
Readable text sets the pace of an interface.
code · 14px / 1.55 · 400 · 0em
const tokens = await load();

Spacing

A 4px base unit. Use the scale for padding, gaps and section rhythm.

4px
8px
12px
16px
24px
32px
48px
64px
96px
128px

Shape & surface

Mostly flat surfaces with a light shadow reserved for raised, interactive elements.

Radii

none
0px
sm
4px
md
8px
lg
12px
xl
20px
full
pill

Shadows & borders

shadow-sm

0 1px 0 rgb(0 0 0 / 0.08)

shadow-md

0 0 0 1px rgb(0 0 0 / 0.06), 0 2px 4px rgb(0 0 0 / 0.08)

shadow-lg

0 0 0 1px rgb(0 0 0 / 0.06), 0 10px 24px -6px rgb(0 0 0 / 0.2)

Borders: 1px hairline · Surfaces: flat

Layout

1424px container · 12 columns · 24px gutters

Patterns

Split hero: message left, supporting visual or product frame right.
Twelve-column grid; content blocks usually span 4, 6 or 8 columns.
Full-bleed bands for feature sections, inner content capped at the container.
Reading text limited to roughly 65–72 characters per line.

Responsive principles

Below md, grids collapse to a single column and side gutters drop to 16px.
Type steps above h2 scale down one step on small screens.
Navigation collapses to a disclosure menu below lg.
Touch targets stay at least 44×44px on every breakpoint.

Motion

Durations and easing curves. Previews respect your reduced-motion setting.

fast
100ms
base
160ms
slow
270ms

ease-standard
ease-enter
ease-exit

Principles

Motion is brisk and functional — it confirms, it doesn't perform.
Animate opacity and transform only; avoid animating layout.
Respect prefers-reduced-motion by replacing movement with instant state changes or fades.

Vercel, its logo and trademarks belong to their owner and are shown only to say where this style comes from. This is our own study of their public website — not made or endorsed by Vercel. Use your own words and images.

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The style

Colours

Fonts

Buttons

Use this style in your project

With an AI tool

For developers

Make it your own

Quarterly field notes

Radii

Shadows & borders

Patterns

Responsive principles

Principles

More like Vercel

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Cloudflare

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