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Zipline

Autonomous drones that deliver food, goods and medicine to the door

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Visit site (opens zipline.com in a new tab)Use this style

The style

A loud, poster-like language. Enormous condensed capitals stacked with tight leading shout across a warm cream page and deep violet bands, with a clean grotesk for everything else. Black and cream pills carry actions, 20px corners soften cards and media, and motion is unhurried and smooth.

Colours

  • Brand#503aed
  • Buttons#000000
  • Background#f6f4ea
  • Text#000000

Click a colour to copy it.

Fonts

Archivo Narrow

For headings

Inter

For everything else

Free fonts that look like Zipline’s own, so you can use them anywhere.

Buttons

Get startedContinueCancel

34px pills with 14px labels: black with cream text, or cream with black text on dark bands; a square-cornered 46px black button for larger calls to action.

Use this style in your project

Pick the way that suits you. The first one needs no design or coding knowledge.

With an AI tool

Your AI tool builds the page for you, in Zipline’s style.

2. Open it in

For developers

Ready-made CSS variables, a Tailwind theme and design tokens, with light and dark modes.

See the code

Make it your own

Change the colours, fonts and shapes, and see the result straight away before you use it.

Customise

Files

The code, ready to copy

Every file says where the style came from.

tokens.css — Colours, fonts and sizes as CSS variables, with light and dark modes.

/* Violet Airlift — design tokens generated by Markdown */
/* Derived from an analysis of zipline.com; how different from the source: a little different (30/100). */
/* Inspired by, not a copy of, the source. Adapt before commercial use; no logos, imagery, copy or proprietary fonts are included. */

:root {
  color-scheme: light;
  --color-background: #f6f4ea;
  --color-surface: #ffffff;
  --color-surface-muted: #eae8de;
  --color-text: #000000;
  --color-text-muted: #5d5d59;
  --color-border: #d4d2c9;
  --color-primary: #000000;
  --color-on-primary: #ffffff;
  --color-brand: #503aed;
  --color-on-brand: #ffffff;
  --color-accent: #499771;
  --color-success: #2d774f;
  --color-warning: #93631a;
  --color-danger: #a3443e;
  --font-display: "Archivo Narrow", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-mono: "Space Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;
  --text-display: 7.125rem;
  --text-display-line-height: 0.85;
  --text-display-weight: 700;
  --text-display-tracking: 0em;
  --text-h1: 4.8125rem;
  --text-h1-line-height: 0.88;
  --text-h1-weight: 700;
  --text-h1-tracking: 0em;
  --text-h2: 3.25rem;
  --text-h2-line-height: 0.91;
  --text-h2-weight: 700;
  --text-h2-tracking: 0em;
  --text-h3: 2.1875rem;
  --text-h3-line-height: 1.15;
  --text-h3-weight: 700;
  --text-h3-tracking: 0em;
  --text-lead: 1.5rem;
  --text-lead-line-height: 1.5;
  --text-lead-weight: 400;
  --text-lead-tracking: -0.005em;
  --text-body: 1rem;
  --text-body-line-height: 1.6;
  --text-body-weight: 400;
  --text-body-tracking: 0em;
  --text-small: 0.6875rem;
  --text-small-line-height: 1.5;
  --text-small-weight: 400;
  --text-small-tracking: 0.005em;
  --text-caption: 0.6875rem;
  --text-caption-line-height: 1.4;
  --text-caption-weight: 400;
  --text-caption-tracking: 0.01em;
  --text-label: 0.8125rem;
  --text-label-line-height: 1.3;
  --text-label-weight: 600;
  --text-label-tracking: 0.08em;
  --text-code: 0.875rem;
  --text-code-line-height: 1.55;
  --text-code-weight: 400;
  --text-code-tracking: 0em;
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-5: 32px;
  --space-6: 40px;
  --space-7: 64px;
  --space-8: 80px;
  --space-9: 120px;
  --space-10: 160px;
  --radius-none: 0px;
  --radius-sm: 9px;
  --radius-md: 17px;
  --radius-lg: 26px;
  --radius-xl: 43px;
  --radius-full: 9999px;
  --border-width: 0px;
  --shadow-sm: 0 1px 2px rgb(0 0 0 / 0.05);
  --shadow-md: 0 4px 12px -2px rgb(0 0 0 / 0.08), 0 2px 4px -2px rgb(0 0 0 / 0.04);
  --shadow-lg: 0 18px 40px -12px rgb(0 0 0 / 0.18);
  --duration-fast: 190ms;
  --duration-base: 320ms;
  --duration-slow: 550ms;
  --ease-standard: ease;
  --ease-enter: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-exit: cubic-bezier(0.7, 0, 0.84, 0);
  --container: 1296px;
  --gutter: 24px;
  --button-radius: 9999px;
  --button-padding: 8px 14px;
  --input-radius: 12px;
  --input-height: 48px;
  --card-radius: 20px;
  --card-padding: 24px;
  --badge-radius: 9999px;
}

@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    color-scheme: dark;
    --color-background: #161510;
    --color-surface: #22211c;
    --color-surface-muted: #272621;
    --color-text: #f0efea;
    --color-text-muted: #9d9c97;
    --color-border: #42413c;
    --color-primary: #9e9e9e;
    --color-on-primary: #141210;
    --color-brand: #503aed;
    --color-on-brand: #ffffff;
    --color-accent: #67b690;
    --color-success: #72ca9b;
    --color-warning: #e0a752;
    --color-danger: #cd7f7a;
  }
}

[data-theme="dark"] {
  color-scheme: dark;
  --color-background: #161510;
  --color-surface: #22211c;
  --color-surface-muted: #272621;
  --color-text: #f0efea;
  --color-text-muted: #9d9c97;
  --color-border: #42413c;
  --color-primary: #9e9e9e;
  --color-on-primary: #141210;
  --color-brand: #503aed;
  --color-on-brand: #ffffff;
  --color-accent: #67b690;
  --color-success: #72ca9b;
  --color-warning: #e0a752;
  --color-danger: #cd7f7a;
}

@media (prefers-reduced-motion: reduce) {
  :root { --duration-fast: 0ms; --duration-base: 0ms; --duration-slow: 0ms; }
}
See every detail

Buttons

Inputs

Badges

New ActivePendingOverdue

Project

Quarterly field notes

Draft

A card groups one idea: a title, one line of support and a clear next step.

Updated 2h agoOpen project

Weekly digest is ready

Three new comments and one approval.

npm i @brandless/ui

01

Colour

Semantic roles for light mode. Contrast is checked against WCAG AA as you edit.

  • Background

  • Surface

  • Surface muted

  • AA 19.0:1

    Text

  • AA 6.0:1

    Text muted

  • Border

  • AA 19.0:1

    Primary

  • AA 21.0:1

    On primary

  • Brand

  • AA 6.6:1

    On brand

  • AA 3.2:1

    Accent

  • AA 4.9:1

    Success

  • AA 4.7:1

    Warning

  • AA 5.5:1

    Danger

02

Typography

Base 16px on a 1.482 modular scale. Only open-licence fonts are recommended.

display

Archivo Narrow

Open alternative to FK Screamer

body

Inter

Open alternative to FK Grotesk Neue

mono

Space Mono

Suggested
  • display · 114px / 0.85 · 700 · 0em

    The quiet grammar of form

  • h1 · 77px / 0.88 · 700 · 0em

    The quiet grammar of form

  • h2 · 52px / 0.91 · 700 · 0em

    The quiet grammar of form

  • h3 · 35px / 1.15 · 700 · 0em

    The quiet grammar of form

  • lead · 24px / 1.5 · 400 · -0.005em

    Readable text sets the pace of an interface.

  • body · 16px / 1.6 · 400 · 0em

    Readable text sets the pace of an interface.

  • small · 11px / 1.5 · 400 · 0.005em

    Readable text sets the pace of an interface.

  • caption · 11px / 1.4 · 400 · 0.01em

    Readable text sets the pace of an interface.

  • label · 13px / 1.3 · 600 · 0.08em

    Readable text sets the pace of an interface.

  • code · 14px / 1.55 · 400 · 0em

    const tokens = await load();

03

Spacing

A 8px base unit. Use the scale for padding, gaps and section rhythm.

  • 4px
  • 8px
  • 12px
  • 16px
  • 32px
  • 40px
  • 64px
  • 80px
  • 120px
  • 160px

04

Shape & surface

Mostly flat surfaces with a light shadow reserved for raised, interactive elements.

Radii

  • none

    0px

  • sm

    9px

  • md

    17px

  • lg

    26px

  • xl

    43px

  • full

    pill

Shadows & borders

shadow-sm

0 1px 2px rgb(0 0 0 / 0.05)

shadow-md

0 4px 12px -2px rgb(0 0 0 / 0.08), 0 2px 4px -2px rgb(0 0 0 / 0.04)

shadow-lg

0 18px 40px -12px rgb(0 0 0 / 0.18)

Borders: rarely used · Surfaces: flat

06

Layout

1296px container · 12 columns · 24px gutters

Patterns

  • Wide single-column hero with generous vertical rhythm between sections.
  • Twelve-column grid; content blocks usually span 4, 6 or 8 columns.
  • Full-bleed bands for feature sections, inner content capped at the container.
  • Reading text limited to roughly 65–72 characters per line.

Responsive principles

  • Below md, grids collapse to a single column and side gutters drop to 16px.
  • Type steps above h2 scale down one step on small screens.
  • Navigation collapses to a disclosure menu below lg.
  • Touch targets stay at least 44×44px on every breakpoint.

07

Motion

Durations and easing curves. Previews respect your reduced-motion setting.

  • fast
    190ms
  • base
    320ms
  • slow
    550ms
  • ease-standard

  • ease-enter

  • ease-exit

Principles

  • Motion is measured and calm, easing into place rather than snapping.
  • Animate opacity and transform only; avoid animating layout.
  • Respect prefers-reduced-motion by replacing movement with instant state changes or fades.

Zipline, its logo and trademarks belong to their owner and are shown only to say where this style comes from. This is our own study of their public website — not made or endorsed by Zipline. Use your own words and images.

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