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Frontify

A home for a company's brand assets, guidelines and templates

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Visit site (opens frontify.com in a new tab)Use this style

The style

A calm, editorial brand language. A warm stone-grey canvas and near-black ink, with large, light serif headlines at natural spacing and a clean neo-grotesk for everything else. Small black and outline pills carry actions, a deep teal adds weight to feature bands, and a frosted floating nav bar keeps the page feeling composed and unhurried.

Colours

  • Brand#04262b
  • Buttons#141413
  • Highlight#918540
  • Background#f1f0eb
  • Text#111110

Click a colour to copy it.

Fonts

Newsreader

For headings

Inter

For everything else

Free fonts that look like Frontify’s own, so you can use them anywhere.

Buttons

Get startedContinueCancel

40px pills with 24px corners: #111110 with white label for the main action, white with a 1px ink edge for the second.

Use this style in your project

Pick the way that suits you. The first one needs no design or coding knowledge.

With an AI tool

Your AI tool builds the page for you, in Frontify’s style.

2. Open it in

For developers

Ready-made CSS variables, a Tailwind theme and design tokens, with light and dark modes.

See the code

Make it your own

Change the colours, fonts and shapes, and see the result straight away before you use it.

Customise

Files

The code, ready to copy

Every file says where the style came from.

tokens.css — Colours, fonts and sizes as CSS variables, with light and dark modes.

/* Stone Serif — design tokens generated by Markdown */
/* Derived from an analysis of frontify.com; how different from the source: a little different (30/100). */
/* Inspired by, not a copy of, the source. Adapt before commercial use; no logos, imagery, copy or proprietary fonts are included. */

:root {
  color-scheme: light;
  --color-background: #f1f0eb;
  --color-surface: #e1e1db;
  --color-surface-muted: #e6e5e0;
  --color-text: #111110;
  --color-text-muted: #666663;
  --color-border: #d7d7cf;
  --color-primary: #141413;
  --color-on-primary: #ffffff;
  --color-brand: #04262b;
  --color-on-brand: #ffffff;
  --color-accent: #918540;
  --color-success: #2d774f;
  --color-warning: #93631a;
  --color-danger: #a3443e;
  --font-display: "Newsreader", ui-serif, Georgia, "Times New Roman", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-mono: "DM Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;
  --text-display: 4.8125rem;
  --text-display-line-height: 1.05;
  --text-display-weight: 400;
  --text-display-tracking: 0em;
  --text-h1: 3.625rem;
  --text-h1-line-height: 1.08;
  --text-h1-weight: 400;
  --text-h1-tracking: 0em;
  --text-h2: 2.6875rem;
  --text-h2-line-height: 1.11;
  --text-h2-weight: 400;
  --text-h2-tracking: 0em;
  --text-h3: 2rem;
  --text-h3-line-height: 1.17;
  --text-h3-weight: 400;
  --text-h3-tracking: 0em;
  --text-lead: 1.5rem;
  --text-lead-line-height: 1.5;
  --text-lead-weight: 400;
  --text-lead-tracking: -0.005em;
  --text-body: 1.125rem;
  --text-body-line-height: 1.6;
  --text-body-weight: 400;
  --text-body-tracking: 0em;
  --text-small: 0.8125rem;
  --text-small-line-height: 1.5;
  --text-small-weight: 400;
  --text-small-tracking: 0.005em;
  --text-caption: 0.6875rem;
  --text-caption-line-height: 1.4;
  --text-caption-weight: 400;
  --text-caption-tracking: 0.01em;
  --text-label: 0.9375rem;
  --text-label-line-height: 1.3;
  --text-label-weight: 600;
  --text-label-tracking: 0.01em;
  --text-code: 1rem;
  --text-code-line-height: 1.55;
  --text-code-weight: 400;
  --text-code-tracking: 0em;
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-5: 32px;
  --space-6: 40px;
  --space-7: 64px;
  --space-8: 80px;
  --space-9: 120px;
  --space-10: 160px;
  --radius-none: 0px;
  --radius-sm: 5px;
  --radius-md: 10px;
  --radius-lg: 15px;
  --radius-xl: 25px;
  --radius-full: 9999px;
  --border-width: 1px;
  --shadow-sm: none;
  --shadow-md: none;
  --shadow-lg: none;
  --duration-fast: 130ms;
  --duration-base: 220ms;
  --duration-slow: 370ms;
  --ease-standard: ease;
  --ease-enter: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-exit: cubic-bezier(0.7, 0, 0.84, 0);
  --container: 1448px;
  --gutter: 24px;
  --button-radius: 9999px;
  --button-padding: 12px 16px;
  --input-radius: 40px;
  --input-height: 48px;
  --card-radius: 8px;
  --card-padding: 32px;
  --badge-radius: 9999px;
}

@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    color-scheme: dark;
    --color-background: #161510;
    --color-surface: #22211c;
    --color-surface-muted: #272621;
    --color-text: #f0efea;
    --color-text-muted: #9d9c97;
    --color-border: #42413c;
    --color-primary: #a1a19c;
    --color-on-primary: #141210;
    --color-brand: #04262b;
    --color-on-brand: #ffffff;
    --color-accent: #b6a859;
    --color-success: #72ca9b;
    --color-warning: #e0a752;
    --color-danger: #cd7f7a;
  }
}

[data-theme="dark"] {
  color-scheme: dark;
  --color-background: #161510;
  --color-surface: #22211c;
  --color-surface-muted: #272621;
  --color-text: #f0efea;
  --color-text-muted: #9d9c97;
  --color-border: #42413c;
  --color-primary: #a1a19c;
  --color-on-primary: #141210;
  --color-brand: #04262b;
  --color-on-brand: #ffffff;
  --color-accent: #b6a859;
  --color-success: #72ca9b;
  --color-warning: #e0a752;
  --color-danger: #cd7f7a;
}

@media (prefers-reduced-motion: reduce) {
  :root { --duration-fast: 0ms; --duration-base: 0ms; --duration-slow: 0ms; }
}
See every detail

Buttons

Inputs

Badges

New ActivePendingOverdue

Project

Quarterly field notes

Draft

A card groups one idea: a title, one line of support and a clear next step.

Updated 2h agoOpen project

Weekly digest is ready

Three new comments and one approval.

npm i @brandless/ui

01

Colour

Semantic roles for light mode. Contrast is checked against WCAG AA as you edit.

  • Background

  • Surface

  • Surface muted

  • AA 16.6:1

    Text

  • AA 5.0:1

    Text muted

  • Border

  • AA 16.2:1

    Primary

  • AA 18.4:1

    On primary

  • Brand

  • AA 15.9:1

    On brand

  • AA 3.3:1

    Accent

  • AA 4.8:1

    Success

  • AA 4.6:1

    Warning

  • AA 5.3:1

    Danger

02

Typography

Base 18px on a 1.338 modular scale. Only open-licence fonts are recommended.

display

Newsreader

Open alternative to Cranny

body

Inter

Open alternative to ABC Diatype

mono

DM Mono

Suggested
  • display · 77px / 1.05 · 400 · 0em

    The quiet grammar of form

  • h1 · 58px / 1.08 · 400 · 0em

    The quiet grammar of form

  • h2 · 43px / 1.11 · 400 · 0em

    The quiet grammar of form

  • h3 · 32px / 1.17 · 400 · 0em

    The quiet grammar of form

  • lead · 24px / 1.5 · 400 · -0.005em

    Readable text sets the pace of an interface.

  • body · 18px / 1.6 · 400 · 0em

    Readable text sets the pace of an interface.

  • small · 13px / 1.5 · 400 · 0.005em

    Readable text sets the pace of an interface.

  • caption · 11px / 1.4 · 400 · 0.01em

    Readable text sets the pace of an interface.

  • label · 15px / 1.3 · 600 · 0.01em

    Readable text sets the pace of an interface.

  • code · 16px / 1.55 · 400 · 0em

    const tokens = await load();

03

Spacing

A 8px base unit. Use the scale for padding, gaps and section rhythm.

  • 4px
  • 8px
  • 12px
  • 16px
  • 32px
  • 40px
  • 64px
  • 80px
  • 120px
  • 160px

04

Shape & surface

Floating chrome uses a blurred, semi-opaque surface over content; body surfaces stay opaque.

Radii

  • none

    0px

  • sm

    5px

  • md

    10px

  • lg

    15px

  • xl

    25px

  • full

    pill

Shadows & borders

shadow-sm

none

shadow-md

none

shadow-lg

none

Borders: 1px hairline · Surfaces: translucent

06

Layout

1448px container · 12 columns · 24px gutters

Patterns

  • Wide single-column hero with generous vertical rhythm between sections.
  • Twelve-column grid; content blocks usually span 4, 6 or 8 columns.
  • Full-bleed bands for feature sections, inner content capped at the container.
  • Reading text limited to roughly 65–72 characters per line.

Responsive principles

  • Below md, grids collapse to a single column and side gutters drop to 16px.
  • Type steps above h2 scale down one step on small screens.
  • Navigation collapses to a disclosure menu below lg.
  • Touch targets stay at least 44×44px on every breakpoint.

07

Motion

Durations and easing curves. Previews respect your reduced-motion setting.

  • fast
    130ms
  • base
    220ms
  • slow
    370ms
  • ease-standard

  • ease-enter

  • ease-exit

Principles

  • Motion is measured and calm, easing into place rather than snapping.
  • Animate opacity and transform only; avoid animating layout.
  • Respect prefers-reduced-motion by replacing movement with instant state changes or fades.

Frontify, its logo and trademarks belong to their owner and are shown only to say where this style comes from. This is our own study of their public website — not made or endorsed by Frontify. Use your own words and images.

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