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Apollo

A sales platform for finding, contacting and closing prospects

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Visit site (opens apollo.io in a new tab)Use this style

The style

A confident, editorial sales language. Large serif-leaning headlines at a semi-bold weight sit on white panels framed by warm greys, with a clean grotesk for everything else. One electric highlighter yellow carries the main action, black buttons back it up, and 8px corners keep the whole thing tidy and businesslike.

Colours

  • Brand#f2e112
  • Buttons#000000
  • Background#fdfdfe
  • Text#000000

Click a colour to copy it.

Fonts

Source Serif 4

For headings

Inter

For everything else

Free fonts that look like Apollo’s own, so you can use them anywhere.

Buttons

Get startedContinueCancel

40–48px buttons with 8px corners: yellow with a black label for the main action, black with a white label or outlined for the second.

Use this style in your project

Pick the way that suits you. The first one needs no design or coding knowledge.

With an AI tool

Your AI tool builds the page for you, in Apollo’s style.

2. Open it in

For developers

Ready-made CSS variables, a Tailwind theme and design tokens, with light and dark modes.

See the code

Make it your own

Change the colours, fonts and shapes, and see the result straight away before you use it.

Customise

Files

The code, ready to copy

Every file says where the style came from.

tokens.css — Colours, fonts and sizes as CSS variables, with light and dark modes.

/* Highlighter Desk — design tokens generated by Markdown */
/* Derived from an analysis of apollo.io; how different from the source: a little different (30/100). */
/* Inspired by, not a copy of, the source. Adapt before commercial use; no logos, imagery, copy or proprietary fonts are included. */

:root {
  color-scheme: light;
  --color-background: #fdfdfe;
  --color-surface: #f7f5f2;
  --color-surface-muted: #f0f0f1;
  --color-text: #000000;
  --color-text-muted: #606061;
  --color-border: #ccc9c6;
  --color-primary: #000000;
  --color-on-primary: #ffffff;
  --color-brand: #f2e112;
  --color-on-brand: #000000;
  --color-accent: #4c9e76;
  --color-success: #2f7e54;
  --color-warning: #9c691c;
  --color-danger: #a3443e;
  --font-display: "Source Serif 4", ui-serif, Georgia, "Times New Roman", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-mono: "DM Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;
  --text-display: 3.1875rem;
  --text-display-line-height: 1;
  --text-display-weight: 500;
  --text-display-tracking: -0.009em;
  --text-h1: 2.5625rem;
  --text-h1-line-height: 1.03;
  --text-h1-weight: 500;
  --text-h1-tracking: -0.007em;
  --text-h2: 2.125rem;
  --text-h2-line-height: 1.06;
  --text-h2-weight: 500;
  --text-h2-tracking: -0.005em;
  --text-h3: 1.6875rem;
  --text-h3-line-height: 1.15;
  --text-h3-weight: 500;
  --text-h3-tracking: -0.003em;
  --text-lead: 1.375rem;
  --text-lead-line-height: 1.5;
  --text-lead-weight: 400;
  --text-lead-tracking: -0.005em;
  --text-body: 1.125rem;
  --text-body-line-height: 1.6;
  --text-body-weight: 400;
  --text-body-tracking: 0em;
  --text-small: 0.9375rem;
  --text-small-line-height: 1.5;
  --text-small-weight: 400;
  --text-small-tracking: 0.005em;
  --text-caption: 0.75rem;
  --text-caption-line-height: 1.4;
  --text-caption-weight: 400;
  --text-caption-tracking: 0.01em;
  --text-label: 0.9375rem;
  --text-label-line-height: 1.3;
  --text-label-weight: 600;
  --text-label-tracking: 0.01em;
  --text-code: 1rem;
  --text-code-line-height: 1.55;
  --text-code-weight: 400;
  --text-code-tracking: 0em;
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-5: 24px;
  --space-6: 32px;
  --space-7: 48px;
  --space-8: 64px;
  --space-9: 96px;
  --space-10: 128px;
  --radius-none: 0px;
  --radius-sm: 5px;
  --radius-md: 9px;
  --radius-lg: 14px;
  --radius-xl: 23px;
  --radius-full: 9999px;
  --border-width: 1px;
  --shadow-sm: none;
  --shadow-md: none;
  --shadow-lg: none;
  --duration-fast: 80ms;
  --duration-base: 140ms;
  --duration-slow: 240ms;
  --ease-standard: cubic-bezier(0.4, 0, 0.2, 1);
  --ease-enter: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-exit: cubic-bezier(0.7, 0, 0.84, 0);
  --container: 1848px;
  --gutter: 24px;
  --button-radius: 9px;
  --button-padding: 12px 20px;
  --input-radius: 9px;
  --input-height: 44px;
  --card-radius: 16px;
  --card-padding: 24px;
  --badge-radius: 9999px;
}

@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    color-scheme: dark;
    --color-background: #101016;
    --color-surface: #1c1c22;
    --color-surface-muted: #212127;
    --color-text: #eaeaf0;
    --color-text-muted: #97979d;
    --color-border: #3c3c42;
    --color-primary: #9e9e9e;
    --color-on-primary: #141210;
    --color-brand: #f2e112;
    --color-on-brand: #141210;
    --color-accent: #6eb995;
    --color-success: #72ca9b;
    --color-warning: #e0a752;
    --color-danger: #cd7f7a;
  }
}

[data-theme="dark"] {
  color-scheme: dark;
  --color-background: #101016;
  --color-surface: #1c1c22;
  --color-surface-muted: #212127;
  --color-text: #eaeaf0;
  --color-text-muted: #97979d;
  --color-border: #3c3c42;
  --color-primary: #9e9e9e;
  --color-on-primary: #141210;
  --color-brand: #f2e112;
  --color-on-brand: #141210;
  --color-accent: #6eb995;
  --color-success: #72ca9b;
  --color-warning: #e0a752;
  --color-danger: #cd7f7a;
}

@media (prefers-reduced-motion: reduce) {
  :root { --duration-fast: 0ms; --duration-base: 0ms; --duration-slow: 0ms; }
}
See every detail

Buttons

Inputs

Badges

New ActivePendingOverdue

Project

Quarterly field notes

Draft

A card groups one idea: a title, one line of support and a clear next step.

Updated 2h agoOpen project

Weekly digest is ready

Three new comments and one approval.

npm i @brandless/ui

01

Colour

Semantic roles for light mode. Contrast is checked against WCAG AA as you edit.

  • Background

  • Surface

  • Surface muted

  • AA 20.7:1

    Text

  • AA 6.2:1

    Text muted

  • Border

  • AA 20.7:1

    Primary

  • AA 21.0:1

    On primary

  • Brand

  • AA 15.6:1

    On brand

  • AA 3.2:1

    Accent

  • AA 4.9:1

    Success

  • AA 4.6:1

    Warning

  • AA 6.0:1

    Danger

02

Typography

Base 18px on a 1.232 modular scale. Only open-licence fonts are recommended.

display

Source Serif 4

Open alternative to Season Mix

body

Inter

Open alternative to Söhne

mono

DM Mono

Open alternative to Founders Grotesk Mono
  • display · 51px / 1 · 500 · -0.009em

    The quiet grammar of form

  • h1 · 41px / 1.03 · 500 · -0.007em

    The quiet grammar of form

  • h2 · 34px / 1.06 · 500 · -0.005em

    The quiet grammar of form

  • h3 · 27px / 1.15 · 500 · -0.003em

    The quiet grammar of form

  • lead · 22px / 1.5 · 400 · -0.005em

    Readable text sets the pace of an interface.

  • body · 18px / 1.6 · 400 · 0em

    Readable text sets the pace of an interface.

  • small · 15px / 1.5 · 400 · 0.005em

    Readable text sets the pace of an interface.

  • caption · 12px / 1.4 · 400 · 0.01em

    Readable text sets the pace of an interface.

  • label · 15px / 1.3 · 600 · 0.01em

    Readable text sets the pace of an interface.

  • code · 16px / 1.55 · 400 · 0em

    const tokens = await load();

03

Spacing

A 4px base unit. Use the scale for padding, gaps and section rhythm.

  • 4px
  • 8px
  • 12px
  • 16px
  • 24px
  • 32px
  • 48px
  • 64px
  • 96px
  • 128px

04

Shape & surface

Flat, paper-like planes separated by fine rules instead of elevation.

Radii

  • none

    0px

  • sm

    5px

  • md

    9px

  • lg

    14px

  • xl

    23px

  • full

    pill

Shadows & borders

shadow-sm

none

shadow-md

none

shadow-lg

none

Borders: 1px hairline · Surfaces: paper

06

Layout

1848px container · 12 columns · 24px gutters

Patterns

  • Split hero: message left, supporting visual or product frame right.
  • Twelve-column grid; content blocks usually span 4, 6 or 8 columns.
  • Full-bleed bands for feature sections, inner content capped at the container.
  • Reading text limited to roughly 65–72 characters per line.

Responsive principles

  • Below md, grids collapse to a single column and side gutters drop to 16px.
  • Type steps above h2 scale down one step on small screens.
  • Navigation collapses to a disclosure menu below lg.
  • Touch targets stay at least 44×44px on every breakpoint.

07

Motion

Durations and easing curves. Previews respect your reduced-motion setting.

  • fast
    80ms
  • base
    140ms
  • slow
    240ms
  • ease-standard

  • ease-enter

  • ease-exit

Principles

  • Motion is brisk and functional — it confirms, it doesn't perform.
  • Animate opacity and transform only; avoid animating layout.
  • Respect prefers-reduced-motion by replacing movement with instant state changes or fades.

Apollo, its logo and trademarks belong to their owner and are shown only to say where this style comes from. This is our own study of their public website — not made or endorsed by Apollo. Use your own words and images.

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