
Apollo
A sales platform for finding, contacting and closing prospects
The style
A confident, editorial sales language. Large serif-leaning headlines at a semi-bold weight sit on white panels framed by warm greys, with a clean grotesk for everything else. One electric highlighter yellow carries the main action, black buttons back it up, and 8px corners keep the whole thing tidy and businesslike.
Colours
- Brand#f2e112
- Buttons#000000
- Background#fdfdfe
- Text#000000
Click a colour to copy it.
Fonts
Source Serif 4
For headings
Inter
For everything else
Free fonts that look like Apollo’s own, so you can use them anywhere.
Buttons
40–48px buttons with 8px corners: yellow with a black label for the main action, black with a white label or outlined for the second.
Use this style in your project
Pick the way that suits you. The first one needs no design or coding knowledge.
With an AI tool
Your AI tool builds the page for you, in Apollo’s style.
2. Open it in
For developers
Ready-made CSS variables, a Tailwind theme and design tokens, with light and dark modes.
See the codeMake it your own
Change the colours, fonts and shapes, and see the result straight away before you use it.
CustomiseFiles
The code, ready to copy
Every file says where the style came from.
tokens.css — Colours, fonts and sizes as CSS variables, with light and dark modes.
/* Highlighter Desk — design tokens generated by Markdown */
/* Derived from an analysis of apollo.io; how different from the source: a little different (30/100). */
/* Inspired by, not a copy of, the source. Adapt before commercial use; no logos, imagery, copy or proprietary fonts are included. */
:root {
color-scheme: light;
--color-background: #fdfdfe;
--color-surface: #f7f5f2;
--color-surface-muted: #f0f0f1;
--color-text: #000000;
--color-text-muted: #606061;
--color-border: #ccc9c6;
--color-primary: #000000;
--color-on-primary: #ffffff;
--color-brand: #f2e112;
--color-on-brand: #000000;
--color-accent: #4c9e76;
--color-success: #2f7e54;
--color-warning: #9c691c;
--color-danger: #a3443e;
--font-display: "Source Serif 4", ui-serif, Georgia, "Times New Roman", serif;
--font-body: "Inter", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
--font-mono: "DM Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;
--text-display: 3.1875rem;
--text-display-line-height: 1;
--text-display-weight: 500;
--text-display-tracking: -0.009em;
--text-h1: 2.5625rem;
--text-h1-line-height: 1.03;
--text-h1-weight: 500;
--text-h1-tracking: -0.007em;
--text-h2: 2.125rem;
--text-h2-line-height: 1.06;
--text-h2-weight: 500;
--text-h2-tracking: -0.005em;
--text-h3: 1.6875rem;
--text-h3-line-height: 1.15;
--text-h3-weight: 500;
--text-h3-tracking: -0.003em;
--text-lead: 1.375rem;
--text-lead-line-height: 1.5;
--text-lead-weight: 400;
--text-lead-tracking: -0.005em;
--text-body: 1.125rem;
--text-body-line-height: 1.6;
--text-body-weight: 400;
--text-body-tracking: 0em;
--text-small: 0.9375rem;
--text-small-line-height: 1.5;
--text-small-weight: 400;
--text-small-tracking: 0.005em;
--text-caption: 0.75rem;
--text-caption-line-height: 1.4;
--text-caption-weight: 400;
--text-caption-tracking: 0.01em;
--text-label: 0.9375rem;
--text-label-line-height: 1.3;
--text-label-weight: 600;
--text-label-tracking: 0.01em;
--text-code: 1rem;
--text-code-line-height: 1.55;
--text-code-weight: 400;
--text-code-tracking: 0em;
--space-1: 4px;
--space-2: 8px;
--space-3: 12px;
--space-4: 16px;
--space-5: 24px;
--space-6: 32px;
--space-7: 48px;
--space-8: 64px;
--space-9: 96px;
--space-10: 128px;
--radius-none: 0px;
--radius-sm: 5px;
--radius-md: 9px;
--radius-lg: 14px;
--radius-xl: 23px;
--radius-full: 9999px;
--border-width: 1px;
--shadow-sm: none;
--shadow-md: none;
--shadow-lg: none;
--duration-fast: 80ms;
--duration-base: 140ms;
--duration-slow: 240ms;
--ease-standard: cubic-bezier(0.4, 0, 0.2, 1);
--ease-enter: cubic-bezier(0.16, 1, 0.3, 1);
--ease-exit: cubic-bezier(0.7, 0, 0.84, 0);
--container: 1848px;
--gutter: 24px;
--button-radius: 9px;
--button-padding: 12px 20px;
--input-radius: 9px;
--input-height: 44px;
--card-radius: 16px;
--card-padding: 24px;
--badge-radius: 9999px;
}
@media (prefers-color-scheme: dark) {
:root:not([data-theme="light"]) {
color-scheme: dark;
--color-background: #101016;
--color-surface: #1c1c22;
--color-surface-muted: #212127;
--color-text: #eaeaf0;
--color-text-muted: #97979d;
--color-border: #3c3c42;
--color-primary: #9e9e9e;
--color-on-primary: #141210;
--color-brand: #f2e112;
--color-on-brand: #141210;
--color-accent: #6eb995;
--color-success: #72ca9b;
--color-warning: #e0a752;
--color-danger: #cd7f7a;
}
}
[data-theme="dark"] {
color-scheme: dark;
--color-background: #101016;
--color-surface: #1c1c22;
--color-surface-muted: #212127;
--color-text: #eaeaf0;
--color-text-muted: #97979d;
--color-border: #3c3c42;
--color-primary: #9e9e9e;
--color-on-primary: #141210;
--color-brand: #f2e112;
--color-on-brand: #141210;
--color-accent: #6eb995;
--color-success: #72ca9b;
--color-warning: #e0a752;
--color-danger: #cd7f7a;
}
@media (prefers-reduced-motion: reduce) {
:root { --duration-fast: 0ms; --duration-base: 0ms; --duration-slow: 0ms; }
}
See every detail
Buttons
Inputs
Badges
Project
Quarterly field notes
A card groups one idea: a title, one line of support and a clear next step.
Weekly digest is ready
Three new comments and one approval.
npm i @brandless/ui01
Colour
Semantic roles for light mode. Contrast is checked against WCAG AA as you edit.
Background
Surface
Surface muted
- AA 20.7:1
Text
- AA 6.2:1
Text muted
Border
- AA 20.7:1
Primary
- AA 21.0:1
On primary
Brand
- AA 15.6:1
On brand
- AA 3.2:1
Accent
- AA 4.9:1
Success
- AA 4.6:1
Warning
- AA 6.0:1
Danger
02
Typography
Base 18px on a 1.232 modular scale. Only open-licence fonts are recommended.
display
Source Serif 4
body
Inter
mono
DM Mono
display · 51px / 1 · 500 · -0.009em
The quiet grammar of form
h1 · 41px / 1.03 · 500 · -0.007em
The quiet grammar of form
h2 · 34px / 1.06 · 500 · -0.005em
The quiet grammar of form
h3 · 27px / 1.15 · 500 · -0.003em
The quiet grammar of form
lead · 22px / 1.5 · 400 · -0.005em
Readable text sets the pace of an interface.
body · 18px / 1.6 · 400 · 0em
Readable text sets the pace of an interface.
small · 15px / 1.5 · 400 · 0.005em
Readable text sets the pace of an interface.
caption · 12px / 1.4 · 400 · 0.01em
Readable text sets the pace of an interface.
label · 15px / 1.3 · 600 · 0.01em
Readable text sets the pace of an interface.
code · 16px / 1.55 · 400 · 0em
const tokens = await load();
03
Spacing
A 4px base unit. Use the scale for padding, gaps and section rhythm.
- 4px
- 8px
- 12px
- 16px
- 24px
- 32px
- 48px
- 64px
- 96px
- 128px
04
Shape & surface
Flat, paper-like planes separated by fine rules instead of elevation.
Radii
none
0px
sm
5px
md
9px
lg
14px
xl
23px
full
pill
Shadows & borders
none
none
none
Borders: 1px hairline · Surfaces: paper
06
Layout
1848px container · 12 columns · 24px gutters
Patterns
- Split hero: message left, supporting visual or product frame right.
- Twelve-column grid; content blocks usually span 4, 6 or 8 columns.
- Full-bleed bands for feature sections, inner content capped at the container.
- Reading text limited to roughly 65–72 characters per line.
Responsive principles
- Below md, grids collapse to a single column and side gutters drop to 16px.
- Type steps above h2 scale down one step on small screens.
- Navigation collapses to a disclosure menu below lg.
- Touch targets stay at least 44×44px on every breakpoint.
07
Motion
Durations and easing curves. Previews respect your reduced-motion setting.
- fast80ms
- base140ms
- slow240ms
ease-standard
ease-enter
ease-exit
Principles
- Motion is brisk and functional — it confirms, it doesn't perform.
- Animate opacity and transform only; avoid animating layout.
- Respect prefers-reduced-motion by replacing movement with instant state changes or fades.
Apollo, its logo and trademarks belong to their owner and are shown only to say where this style comes from. This is our own study of their public website — not made or endorsed by Apollo. Use your own words and images.